The cost of one hour of downtime for more than 90 percent of enterprises. For 41 percent it runs between $1M and $5M.
What a platform upgrade actually involves.
An upgrade moves your platform onto the version the vendor stands behind, with everything around it brought along intact. It is engineering work, not an installer.
A modern DXP sits on a stack of frameworks, libraries and runtimes, and each major version moves that stack forward. Magnolia 6.4 moves to Jakarta EE 10, for example, which touches every custom module written against the old APIs. The work is carrying templates, integrations, authentication and the content model across that change, so editors sign in the next morning to a platform that feels the same and runs years newer.
That carrying work is why an integrator exists. The vendor builds and certifies the software. A certified partner takes it into your environment, tests what the release notes cannot know about, and rehearses the cutover until it is boring. Our engineers have made this move for enterprises like Nikon and Doosan Bobcat, and the programme format turns that experience into a price we can publish.
The version you run
Everything wired into it
The people inside it daily
Framework, runtime and security baseline move to the release the vendor supports, patches and builds new capability on.
Integrations, authentication, DAM connections and deployment pipelines are retested against the new APIs and adjusted where they need to be.
Editors keep their workflows, their content and their muscle memory. A good upgrade is one they barely notice, until the new features appear.
What waiting actually costs.
These figures are published research from IBM, McKinsey, Deloitte, Ponemon and ITIC. They describe what happens to enterprise budgets when platforms fall behind.
The global average cost of a data breach.
Breaches that traced back to a known vulnerability with a patch available that was never applied.
The share of technology’s balance-sheet value consumed by technical debt in large organisations.
The share of enterprise IT budgets spent keeping current operations running. Innovation gets 19 percent.
The share of new-product budgets quietly diverted to servicing technical debt instead.
Experienced hands
Why this work goes better with a partner.
McKinsey and Oxford found that 71 percent of large IT projects run over budget or schedule, and deliver 56 percent less value than promised. The pattern behind that number is capable teams making a major move for the first time.
TBSCG trained the first certified Magnolia developers in the world and holds the partnership at Platinum tier today. The engineers who run your survey have carried enterprises through this version change, they know where the effort concentrates, and that experience is what lets us fix a price before we have seen your codebase.
We modernized our processes, allowing us to meet business goals and achieve digital transformation.Dimitri De Wolf · Director of Digital Innovation, Doosan Bobcat
The first programme is open.
Magnolia supports 6.2 until 30 September 2026, and 6.4 brings AI-assisted authoring, Swift Publication and a Jakarta EE 10 foundation. The programme covers in-place upgrades and moves from PaaS into DX Cloud.
The same format opens for the other platforms we run as each programme is ready, and every one publishes its own survey price. If you are on Liferay, OpenText, Adobe Experience Manager or an AWS-hosted stack, tell us where your platform sits and we will tell you when its programme opens.
Every survey ends with the same four things.
Platform Report
Upgrade Plan
Fixed Quote
The Readout
Where your platform stands today. Versions, customisations, integrations and the risks worth naming.
The route, the sequence and the rehearsal schedule, written so any competent team could execute it.
A bankable price for the upgrade itself, valid for 90 days, with no obligation to have us deliver it.
Findings presented in person to your team, with time to challenge them while the engineers are in the room.
What teams ask before a programme opens.
Why publish fixed prices when nobody else does?
Because a price is a scope we have to keep, and a conversation that starts honest. Time-and-materials rewards the vendor for the work taking longer. A fixed price puts the risk of the estimate on us, where it belongs, and it is why the work is senior-led from day one.
What is the difference between the Survey and the upgrade itself?
The Upgrade Survey is a fixed-price diagnostic, priced per programme. It produces the written plan and the fixed quote for the work. The upgrade is the work itself, priced by that quote. You can stop after the Survey and take the plan anywhere; there is no obligation to have us do the build.
Does the business go offline during the upgrade?
No. Upgrades run the way our replatforms do. The new version is stood up and rehearsed in parallel, and the change is reversible until it is load-bearing. There is no big-bang cutover weekend.
Our platform is not Magnolia. Can you still help?
Magnolia is the first published programme. The same shape, a priced survey, a plan and a bankable quote, opens for the other platforms we run as each is ready. Tell us where your platform sits and we will tell you when its programme opens.
Trusted with the platforms behind
Nikon
Doosan Bobcat
Herbalife
British Airways
Proximus
Tell us the version you are on.
That one fact is enough for us to say whether a programme is open for you, and exactly what it costs to learn everything else.