Tools · Brand Conformance · Scion
Available via AWS Marketplace

After the deal closes, whose brand is the estate wearing?

Scion is a fast, automated brand-conformance sweep across an acquired digital estate: logos, copyright lines, "An XYZ Company" endorsement lines, legal footers, checked across every page and every property, with an audit trail the integration office can stand behind. Acquisitions keep happening. The sweep is the same every time. Now it is a product.

The day-one problem

Thousands of pages, one obligation.

When ownership changes, the digital estate has to say so. Every integration team faces the same sweep, deal after deal, and almost nobody has tooling for it. Scion exists because we kept doing this work by hand and decided to stop.

01 Endorsement everywhere

The acquirer's endorsement line, "An XYZ Company" or its local equivalent, is usually a day-one obligation across every acquired property. Verifying it page by page is nobody's idea of integration work.

02 Legal footers and entities

Footers carry company numbers, registered entities and copyright lines that change with the deal. Old entities linger in templates, microsites and PDF furniture long after the lawyers think they are gone.

03 Retired marks that will not retire

Old logos survive in headers, favicons, share images and email templates. Each one is small. Together they tell customers and regulators that the integration is not done.

04 No way to evidence any of it

The hardest part is not finding problems, it is proving conformance. "We think we got them all" does not survive an integration steering committee. A recorded sweep does.

What Scion sweeps

Sweep and evidence.

Scion crawls the acquired estate and reads every page against the brand rules the deal requires. The tooling does the mechanical reading at scale; senior engineers review the findings before anything is reported. Output is reviewed, not typed.

Logos and marks
Current marks present, retired marks absent, across headers, footers, favicons and share imagery.
Copyright lines
The right entity, the right year, the right form, on every page that carries one.
Endorsement lines
The "An XYZ Company" line where it must appear, in the agreed wording, nowhere it must not.
Legal footers
Registered entities, company numbers, regulatory statements and policy links, checked against the post-deal register.
Templates and shared components
Findings traced to the template or component that produced them, so one fix closes many pages.
A register per property
Each acquired site, microsite and subdomain gets its own conformance register, rolled up for the integration office.
The audit trail

A trail the integration office can stand behind.

The output is not a spreadsheet of guesses. It is a versioned record of what was checked, what was found and what changed, built so the integration office can answer questions months later.

Recorded

Every page, every check

Each sweep records which pages were read, which rules were applied and when. Coverage is a fact, not an assurance.

Evidenced

Findings with proof

Every finding carries the URL, the rule it failed and the evidence, so a reviewer can verify it in seconds rather than re-doing the work.

Prioritised

A register, not a dump

Findings arrive grouped by severity and by the template that caused them. The team fixes causes, not symptoms, in an order that makes sense.

Repeatable

Re-run until clean

Sweeps re-run on demand and each run is versioned. The trail shows conformance improving, and the next acquisition starts from a method that already works.

The sweep Many pages in, one register out. Scan finds what is off brand, Conform brings it into line, and the audit trail records every change. The trail terminus carries the one lime mark, because the record is the product.
THE SCION SWEEP ACQUIRED ESTATE Many pages, many properties STEP 01STEP 02STEP 03 ScanConformAudit trail What is off brandBrought into lineEvery change recorded RE-RUN UNTIL CLEAN

Fig 1 · The sweep Many pages in, one register out. Scan finds what is off brand, Conform brings it into line, and the audit trail records every change. The trail terminus carries the one lime mark, because the record is the product.

The wedge

The sweep is where consolidation starts.

A brand sweep maps the acquired estate as a side effect: every property, every platform, every template. That map is the first artefact of a consolidation, which is why Scion sits at the front of our post-acquisition work.

US availability

Available where the deals happen.

Scion is offered in the US through AWS, with an AWS Marketplace listing in progress. TBSCG is an AWS Advanced Consulting Partner, so the product arrives through a channel your procurement team already knows. Contact us and we will route you.

Related platforms
Available via AWS Marketplace AWS Advanced Consulting Partner US-focused, runs anywhere
Questions

Frequently asked questions.

What is Scion?

Scion is an automated brand-conformance sweep for an acquired digital estate. It checks logos, copyright lines, "An XYZ Company" endorsement lines and legal footers across every page, and produces an audit trail the integration office can stand behind.

Why does brand conformance matter after an acquisition?

The new ownership structure usually carries day-one brand obligations: the acquirer's endorsement on every property, the correct legal entity in every footer, retired marks actually retired. Across thousands of pages and dozens of properties, checking that by hand is slow and unverifiable.

How fast does a sweep run?

A first sweep across a typical acquired estate runs in days, not months. The tooling does the mechanical reading at scale; senior engineers review the findings before anything is reported.

Does Scion fix what it finds?

The sweep evidences; the fix is a decision. Findings arrive as a prioritised register, and where remediation is wanted it runs under the same audit trail, so the integration office can show what changed, where and when.

Is Scion available in the US?

Yes. Scion is offered in the US through AWS, with an AWS Marketplace listing in progress. Contact us and we will route you to the right channel.

Start here

Know what the estate is wearing.

One sweep tells you where the acquired estate meets its brand obligations and where it does not, with the evidence to prove it. Tell us about the deal and we will scope the first sweep.