Doosan Bobcat DXP Modernization
AWS-Based Digital Experience Platform

The challenge

Replacing 10 siloed IT systems with a unified AWS-based digital experience platform.

As global demand for its compact equipment grew, Doosan Bobcat faced increasing pressure on its sales, aftermarket, parts, and service IT systems. Technicians in North America relied on 10 different siloed systems to access troubleshooting and repair information, creating inefficiencies and poor user experiences.

Each function operated on its own IT stack, resulting in fragmented processes, limited visibility, and cumbersome maintenance workflows. The organization needed a unified, scalable solution capable of enhancing customer, dealer, and technician interactions.

The solution

TBSCG collaborated with AWS to migrate legacy systems and build a modern microservices-based architecture. Key elements included:

Microservices architecture on AWS
Development of API and microservices infrastructure using Amazon API Gateway and AWS Lambda, backed by Amazon DynamoDB and Amazon Aurora.
Cloud-native DXP deployment
Deployment of content management and digital channels on Amazon Elastic Kubernetes Service (Amazon EKS).
Event-driven backend orchestration
Backend orchestration using Amazon EventBridge and Amazon Simple Queue Service (Amazon SQS) to streamline operations.
Machine IQ IoT integration
Launch of Machine IQ, an integrated IoT solution providing a holistic view of equipment performance and maintenance.
Technician-focused digital portal
Introduction of My Machine portal enabling technicians to access diagnostics and order parts via desktop or mobile.
Persona-driven user experience
Persona-based dashboards for dealers, service technicians, and owners to ensure relevant, role-specific visibility.
"With AWS, the process is intuitive and streamlined. We modernized our processes, allowing us to meet business goals and achieve digital transformation."

Dimitri De Wolf, Director of Digital Innovation, Doosan Bobcat

Business impact and benefits

Streamlined service systems

Replaced 10 legacy troubleshooting systems with a single unified cloud-based platform.

Enhanced maintenance visibility

Improved preventive maintenance visibility, minimizing unplanned downtime for customers.

Scalable cloud foundation

Modern microservices architecture supporting scalability, innovation, and future growth.

Enhanced customer experience

Strengthened customer, dealer, and technician experiences through intuitive, persona-based portals.

About Doosan Bobcat

Doosan Bobcat is a global compact equipment manufacturer serving construction, agriculture, landscaping, portable power, and industrial vehicle markets.

The company is committed to innovation and digital transformation, empowering customers and dealers with intelligent, connected solutions.

You may also be interested in

AWS Cloud Solutions
IoT & Digital Platforms

Let's get started

Partner with TBSCG to modernize your digital experience platform with scalable AWS microservices architectures.

Contact us
About
Careers Certifications
Approach
Business Consulting End-to-end Integration Migration and Implementation
Solutions
Cloud Solutions CMS Solutions Commerce Solutions DAM Solutions AI and Gen AI Solutions
Spotlights
Technology
AWS Magnolia Cloudinary Adobe Other technologies
Legal
Privacy Policy Cookie Policy Recruitment Policy
TBSCG
© 2026 TBSCG. All rights reserved.