At TBSCG, we are reimagining the way enterprises approach complex digital experience platform (DXP) migrations thanks to Gen AI Assisted Content Migration—a modular, AI-powered service designed to intelligently extract, transform, and redeploy your digital content ecosystem from legacy systems into modern, scalable platforms.

Whenever you’re transitioning from outdated CMS, DAM or bespoke solutions and moving to a best-of-breed architecture, this offering streamlines the entire process. Using generative AI and our proven migration methodology, we reduce risk, accelerate delivery, and deliver a seamless start into the new DXP platform.

Digital platforms become bottlenecks when content is locked into legacy architectures, impeding performance, personalisation, and customer engagement. Our Gen AI Assisted DXP Migration unlocks that value rapidly and painlessly.

• Accelerated Time-to-Value: Cut your migration time dramatically with AI-powered content model analysis and generation.
• Future-Ready Architecture: Transform and modernise your content model to support omnichannel and headless architectures.
• Reduced Operational Costs: Retire legacy systems sooner and eliminate redundant infrastructure.
• Reduced number of supported systems: Combine any number of legacy content systems into new unified platform.
• No interruption to the business: Rapid migration prevents long content freezes or need to maintain two systems in parallel.
• AI-Led Innovation: Use GenAI not just to migrate, but to generate new websites, templates, and components aligned with your new content architecture.
• Modular Flexibility: Pick only the components you need—content extraction, model design, full DXP setup—tailored to your roadmap and budget.
• Full Control of the Process: Validate and intervene at any stage of the process to achieve the results that fit your needs exactly.
• Compliance and auditing Automatically archive legacy content and history using cost effective storage to preserve it for auditing.

A Structured, Six-Phase Delivery Framework

1. Discovery Phase We audit your existing environment—DAMs, CMSs, and live websites—to understand your content sources and structures. This includes metadata modelling, dependency mapping, and content readiness evaluation.
2. Content Extraction Content is programmatically or manually extracted from various sources including legacy CMS platforms, DAMs, or via intelligent website crawling for decoupled environments.
3. AI-Led Transformation Our GenAI engine analyses and classifies your content to build a clean, efficient and scalable content model. This model is stored in an intermediate, interoperable format—ready for any modern target system.
4. Pilot / Validation A pilot phase is conducted to test the migration process and ensure the quality of the output. This phase helps identify any issues and allows for adjustments before the full migration is executed.
5. Deployment & Migration We map, validate, and transfer your transformed content and assets into the target CMS or DAM platform, ensuring high fidelity and structural consistency.
6. (Optional) AI-Powered Site Generation For clients opting for a full DXP refresh, our GenAI capabilities go a step further—automatically generating base templates, components, and navigation structures in the new CMS aligned with your content model.

• AI-powered translation and localisation of content and assets.
• DXP bootstrapping packages (e.g., Magnolia, Contentful, AEM, ContentStack).
• Advanced software engineering support for custom application and/or integration needs.

TBSCG isn’t just another systems integrator. We’re a digital transformation partner trusted by global brands like Nikon, Bobcat, Herbalife, and El Corte Inglés. Here is why our migration offering stands out:

• Proven Track Record: Multiple successful site migrations for major US insurance firms, as well as large-scale energy and manufacturing organisations across Europe.
• Partnerships That Matter: Certified partners with AWS, Magnolia, ContentStack, Contentful, Commercetools, and Cloudinary.
• Embedded Expertise: Our team engagement model places our domain experts inside your organisation, ensuring alignment, speed, and quality.
• Innovation-First: Our in-house AI tools like the Magnolia Insights Accelerator demonstrate our focus on bringing next-gen technology to practical enterprise problems.